CLIENT
SMART TOOLS is a fitness brand looking to create a launch video for their newest product, SMART CUFFS 4.0. This was their first time investing in high-end video, and they challenged us to create a video that highlights the product features with visuals of an intense fitness commercial.
MISSION
OUTCOME
We created a commercial with attention-grabbing visuals, utilizing techniques such as hand held camera movements, step-print filming, and POV angles to draw the viewer in, all while calling out product features with minimalistic text graphics.
PRODUCTION
We casted a pair of fitness models and secured a gym location for the shoot. The location we scouted had the dark and moody look we were going for, and the different wall styles let us shoot with unique backgrounds, so each model would have their own look. In the pre-production process, we put together a storyboard, as well as a previsualization so we knew the exact shots needed for the video.
Our production team managed everything from directing, filming, lighting, camera rigging, focus pulling, and scheduling. On the editing side, we edited together a 1-minute video, complete with color grading, sound design, and motion graphic animations. With the detailed planning that went into the production, the project went smoothly and was completed on-time and on-budget.
RESULTS
We created an intense fitness commercial that highlighted the main features of the product with captivating visuals. The client was very impressed with our detailed work ethic and final video, and are now utilizing the commercial across their marketing campaigns, including paid ads and socials.
"Stephen and his team created an incredible video for our brand! They are the best we've worked with and are highly skilled and time efficient. We will continue to work with him in the future and highly recommend his skills for your brand!"
- Nicholas Colosi, Smart Tools, CEO
