Ned's Home is an exterior home services brand looking to expand their outreach to homeowners across the USA. Before their rebranding, Ned's Home was primarily known for their gutter cleaning service, and many customers didn't know about their other exterior offerings. That's why Ned's Home reached out us to produce a television commercial campaign to promote their lawn treatment, pest control, and overall services, all with a comedic approach to connect more with the audience. They wanted to launch the commercials in the beginning of spring, which meant production needed to take place in the midst of winter, which might seem impossible task, but through careful planning, we were up to the challenge.

MISSION

OUTCOME

We created a series of commercials with a comedic spin, successfully capturing a summer vibe while filming in the midst of winter. Through our partnership with CloudVast Media, we also provided Ad Buying services, getting our commercials aired on broadcast television channels, streaming services, and social media, which is consistently generating new customers for Ned's Home. 

PRODUCTION

Pre-production for this project involved detailed script writing, storyboarding, casting actors, sourcing locations, scheduling, creating/purchasing props, and managing crew. Since the warmest location Ned's Home has a base in is Atlanta, we planned our shoot to take place there. 

Even though Atlanta is technically warmer than New Jersey, it was still winter and that presented it's own set of challenges. Asides from normal traveling logistics like flying out crew and sourcing local talent, we had to deal with yellow grass, dead looking winter trees, and cold weather. It even it snowed on us while we were there, which you can see in the behind-the-scenes.

Overcoming these challenges required incredibly detailed planning on our end. We were constantly checking weather reports to plan our schedule with everyone involved. We knew that we have to change the color of the grass in post, so we picked locations with a very consistent yellow as that would be easier to edit. Since it was going to snow, we planned our shoot in 2 separate trips so that most of the snow would have melted by the 2nd shoot. We also made sure to make sure the actors dressed with summer/spring outfits to sell the scenes. 

There was a lot of other fun problem solving involved in the production. Since the actors and client had different schedules, we planned out a scene so that we can stich 2 shots together and make it look like the actors were waving at the client, even though they were never filmed together practically. For the pest control commercial, we also needed a way to show pests on camera, which isn't realistically possible for obvious reasons. To solve this, we built a realistic hornets nest to be used for filming, which the actor could react to, and the technician can treat.

On the post-production side, we made a lot of magic happen like making all the grass green, replacing winter trees with summer trees, removing cold breaths, turning an untreated pool blue, and even adding CGI bees, all while making well-paced, fun edits. 

Overall, this project goes to show that our team can can overcome any production challenge with careful planning and creative thinking.