PDI, a leading manufacturer in the healthcare space, was looking to create a launch video for their latest sanitation wipes, Sani-HP1. While traditional healthcare ads tend to be very dry and only informational, PDI was looking for something different. Inspired from the viral Dollar Shave Club ad, and they challenged us to create a brand video that highlights the product features while being entertaining and funny to watch.

MISSION

OUTCOME

We created a brand video with the classic dead-pan humor and the walk-and-talk style inspired by the original. The video was a big hit for PDI, and they are currently using the video for direct marketing to healthcare clinics and investors.

PRODUCTION

In the pre-production phase, we visited the facilities in person to do a location scout. Using the 360 camera, we photo scanned all the locations, which we used to figure out where each scene should take place and build out a storyboard. Here is an example of what a page of our storyboard looks like:

With a small crew, our team managed the full production from directing, filming, lighting, audio capture, set design, and makeup. Over the course of a 2-day shoot, we captured all the scenes following the storyboard. 

On the editing side, we edited together the 3-minute brand video, complete with color grading, sound design, and motion graphic animations. Some of the invisible VFX that went into this project includes removing reflections from windows, AI voice enhancements, and retiming shots, all to give the viewer a seamless watching experience. 

With our detailed planning that went into the production, the project went smoothly and was completed on-time and on-budget.