HP was entering a new product space in construction, and wanted to capture a live demonstration of the product at New York-Penn Station. HP needed a way to showcase the benefits of the product to prospective investors, but was lacking quality video and photos of the product in use.
CLIENT
MISSION
OUTCOME
We brought on a team of creatives to capture video and photos of the product in action. Using a combination of slick visuals and testimonial interviews, we were able to tell the story of the product in an engaging brand video.
PRODUCTION
Over a 2-day shoot, our team went on-site to capture the demo of the product in action. We worked closely with HP to come up with a shot list ahead of time so we knew the key features to highlight, as well as review the set of interview questions to ask the attendees. We brought on all the equipment needed to light a live construction site for filming, and made sure to follow all the necessary safety precautions of the work site.
RESULTS
We put together a 2-3 minute video that highlights the features of the products and impressions from industry leaders. The visual assets we created helped launch the product into what it is today (HP SitePrint) and are actively being used in their marketing campaigns. Our video is currently live on their official Youtube Channel.
"Stephen brought together a powerful and knowledgeable crew to our project. From lighting, to sound, to stills, they all enabled Stephen to do his best and he's a great leader. Stephen knows how to bring the right tools for the job and bring the best out of everyone. Including myself."
- Bashir, HP, Photography Project Manager
